Inverse of Advertising Technology
Wealth of information is creating a scarcity of attention. In todays world our most important asset is "attention". Even though attention is so precious, we give it away cheaply. Internet in multiple forms secures a lot of our attention. Considering the avalanche of information that is available, companies have created technologies to select and present the content that grabs our attention. Diving deep into this, the three key players involved in the system are content creators, content consumers and companies selling products. Twitter, YouTube, Facebook allows content creators to put their content. Companies are allowed to advertise their products. Consumers get the content from the content creators and the advertisements are sandwiched in the feed. There is a lot of investment done in building machine learning algorithms to deliver advertisements and content to match the consumers interest and filter out the rest. Google, Twitter, Facebook etc. run multi million dollar i